Viva la Soccer!
The occurance of the Gold and Copa America Cups these last few weeks has pushed a surprising network to the top of the heap. Univision.
From Business Insider:
According to a release that landed in our inbox this morning, it (Univision) was “ranked as the #1 broadcast network for the entire week among Adults 18-34, out-delivering FOX (+1%), ABC (+21%), NBC (+12%), and CBS (+60%).”
Recently, ratings have been bolstered by two soccer tournaments – the Gold Cup and the Copa America – which are widely watched by the Spanish-language audience.
There is more to the story, however.
Even more impressive is the network’s growth in viewers when compared to the losses suffered by the major English-language channels.
Read more: http://www.businessinsider.com/univision-no-1-network-soccer-2011-7#ixzz1SJBq7kSf