Soccer’s Role in the World

Viva la Soccer!

The occurance of the Gold and Copa America Cups these last few weeks has pushed a surprising network to the top of the heap. Univision.

From Business Insider:

According to a release that landed in our inbox this morning, it (Univision) was “ranked as the #1 broadcast network for the entire week among Adults 18-34, out-delivering FOX (+1%), ABC (+21%), NBC (+12%), and CBS (+60%).”

Recently, ratings have been bolstered by two soccer tournaments – the Gold Cup and the Copa America – which are widely watched by the Spanish-language audience.

There is more to the story, however.

Even more impressive is the network’s growth in viewers when compared to the losses suffered by the major English-language channels.
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